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OUr Mission

To make the world’s content better for real readers through journalistic writing, savvy editing and audience-first content strategy.

 

Business woman white boarding marketing ideas having a light bulb moment. Digital Marketing Coaching for plans including SEO, SEM, Social Media, Content, email, newsletters, tools, process, and tactics.

Our editorial principles

1 | Put the audience first
The key to editorial success is to know your audience. Shape content for those folks and give them something of value. For an article to work for your business, it first needs to work for your audience.

2 | Write for humans
Google is always updating its search algorithm to serve its audience the most valuable results. Your content shouldn’t be exclusively structured on the latest SEO trends; it should be well-written, original content that humans want to read.

3 | Break the (style) rules
We’re experts in style and grammar, but we’re not militant about sticking to a style guide, especially with digital audiences. You have a voice and personality, and we’ll make sure that shines through.

4 | Set the bar on quality
We’ve got ridiculously high standards for ourselves and our work. We operate with journalistic principles: Be honest, transparent and clear, and tell compelling stories. We’ll never send you subpar work.

5 | Be kind
Competence and kindness go hand in hand on our team. Writing and creating are vulnerable processes. We build a foundation of trust and share feedback without making others feel small. We’re authentic, put people first and bring positivity to all our interactions.